Google today announced that they were going to open up their adword product to online gaming adverts for the first time. This has come as welcome news to the online casino and online bingo operators throughout Britain. The conditions limit the online gambling ads to England, Scotland and Wales but there is no mention of Ireland as yet which will attract the likes of PaddyPower and online bingo site BingoEireann.com
The permission to run adwords campaigns on Google comes after years of it being outlawed with only a handfull of operators flaouting the restrictions by avoiding the main casino and bingo keywords but still using derivetives such as internet bingo and online bingo or casino.
The next few days will probably see a swarm of online casino, bingo and poker operators rushing to be listed but only time will tell as to how successful this move will be as the ads are set to attract very high bids.